How to Make Hormozi-Style Captions (Without Editing Every Word)

"Hormozi-style" captions are large, heavy, all-caps words shown one to three at a time near the middle of the frame, with the word being spoken highlighted in a bright color such as yellow or green. You can make them automatically with any caption tool that does word-level highlighting and lets you pick a bold font and highlight color, or recreate them by hand in an editor.

The name comes from the talking-head clips of entrepreneur Alex Hormozi, whose editors popularised the look. It spread because it is readable with the sound off and keeps the eye moving.

The ingredients

The fast way: an automatic caption tool

In Capsubs, the Highlight style is this look out of the box: Montserrat ExtraBold, uppercase, up to three words per line, a pop-in animation, a black outline, and the spoken word lit up in the color you choose.

1. Upload your talking-head clip.
2. Choose Highlight and pick yellow or green.
3. Choose Middle for the classic placement, or Bottom if your face fills the center.
4. Turn on Check words before burning in if you say names or numbers.
5. Download the MP4 and post it.

Submagic offers many templates in this style (some are named after creators), along with B-roll and emojis; CapCut has keyword-highlight templates too. See Submagic vs CapCut vs Captions for how those compare.

The manual way (Premiere Pro, Resolve, CapCut)

1. Transcribe the video and split the text into lines of one to three words.
2. Set the font to a heavy sans-serif in all caps, white, with a black stroke.
3. For each line, duplicate the text layer once per word and color a different word in each copy, aligned to when that word is spoken.
4. Add a short scale-up keyframe at the start of each line.

It looks great but a one-minute video can mean a hundred or more text layers.

Tips that make it look right

• Don't highlight random words. Highlighting the word being spoken is easier to follow than highlighting "important" words.
• Keep it big. Captions this style are meant to be read from a phone held at arm's length; small text defeats the point.
• Stay out of the bottom third. On TikTok and Reels it is covered by the username and buttons. See safe zones.
• Pick one highlight color and keep it. It becomes part of your brand.
• Check the transcript. A misheard word in giant yellow letters is very visible.

Need a single line in this style for a hook or thumbnail? The free Caption Style Maker makes it as a transparent PNG.

FAQ

What font does Hormozi use? His team hasn't published an official font list. The look is usually recreated with a heavy geometric sans-serif such as Montserrat ExtraBold or Black, which is free on Google Fonts.

Is this style good for every video? It suits talking-head and educational clips. For calm or cinematic videos, a plainer style (like Capsubs' Classic) often fits better.

Can I add emojis? Capsubs doesn't add emojis or B-roll; it focuses on the captions. Tools like Submagic add both.